Portfolio

Portfolio case studies

Every week ends with a portfolio-ready deliverable. Explore the completed case studies and follow the work still in progress.

0 / 10 complete · 0 / 10 published

Day 00 · Foundation case study

Building Growth in Practice

The product, codebase, and positioning work that turned a personal PM tracker into a public portfolio designed to make founder experience legible.

✓ Shipped

Read the foundation case study →

Shipped product case study · 20 PRD tickets

StitchFix Onboarding Reimagined

A premium, adaptive style-profile experience that turns a long apparel questionnaire into a guided conversation, then makes the user's answers tangible through a persistent interactive 3D avatar.

Adaptive onboardingInteractive 3D avatarUser flow

✓ Shipped

Read the case study and PRD ledger →

Shipped product case study · 25 PRD tickets

LawnGuide: AI Lawn Care Planner

A mobile-first PWA that turns a ZIP code and grass quiz into a hyper-local, week-by-week lawn care plan sourced from university extension PDFs — then runs a 25-story UX remediation sprint to make it credible enough for Facebook traffic.

AI plan generationUX remediationResponsive calendar

✓ Shipped

Read the case study and PRD ledger →

Completed work

0 of 10 complete

Deliverables ship weekly — check back soon or follow the progress above.

Upcoming

10 weeks remaining

Week 01

Coming soon

A 1-page 'PM Operating Philosophy' doc

From: PM Foundations

Estimated: Week 1 of 10

Week 02

Coming soon

1 user research summary with 3 real interviews + persona

From: User Research

Estimated: Week 2 of 10

Week 03

Coming soon

A 1-page PRD for a new feature

From: Product Sense & Strategy

Estimated: Week 3 of 10

Week 04

Coming soon

A full UX audit of a consumer app with Figma annotations

From: UX Audit & Design Literacy (Figma)

Estimated: Week 4 of 10

Week 05

Coming soon

A metrics dashboard mockup with defined KPIs

From: Metrics & Analytics

Estimated: Week 5 of 10

Week 06

Coming soon

An experiment design doc (hypothesis + A/B test plan)

From: Growth Frameworks & Experimentation

Estimated: Week 6 of 10

Week 07

Coming soon

A quarterly roadmap with prioritization rationale

From: Roadmapping & Prioritization

Estimated: Week 7 of 10

Week 08

Coming soon

A technical spec / engineering handoff doc

From: Technical Fluency

Estimated: Week 8 of 10

Week 09

Coming soon

2 written case study answers + 1 recorded mock interview

From: Case Studies & Mock Interviews

Estimated: Week 9 of 10

Week 10

Coming soon

Complete portfolio site + resume + 10 outreach messages sent

From: Portfolio & Job Search Launch

Estimated: Week 10 of 10

Skills developed

across 10 weeks

Consumer Growth

Funnel analysis, activation, retention, and conversion frameworks

User Research

Discovery, synthesis, and translating insight into product decisions

Product Strategy

Roadmap prioritisation, opportunity sizing, and stakeholder alignment

Experimentation

Hypothesis design, A/B testing, and reading results without bias

AI-Native Products

Evaluation, trust, activation, and metrics for AI-powered features

Product Communication

PRDs, specs, influence without authority, and executive narratives